I think there is only one proper sustainable way of saving fish and wild life in the ocean: Leave them there! There must be a reason why they are in the sea and not in our back yard, like cows and chicken, so we should respect that and never eat fish again. I, however, have to admit that my main reason for this is that I just don't like to the taste of it.
But there is good news for sustainable McDonald lovers, although I am probably the only one..., McDonalds will transform their Filet-o-Fish into a sustainable fish burger!
McDonald’s said that it has reached a deal which a nonprofit organisation that will certify the sustainability of the catch that is used for each of the 100 million fish sandwiches the chain sells in Europe every year. Beginning in October, the blue eco-label of the Marine Stewardship Council will appear on the wrappers of McDonald’s Europe’s Filet-o-Fish sandwiches.... (source NY Times)
And it might surprise the cynical readers, according to the McDonalds website the Filet O-Fish is made of 75% fish! Well done, but I will still be loyal to my save-the-ocean-tactic and stick to the Big Mac!